However, it was Gladwell’s book that attracted so much attention to the concept that used to be taken for granted. The “blink” has been known in the business and economy studies as behavioural decision-making and considered an important part of information analysis. The concept of “blink” as explained by Gladwell (2007) is, in fact, not a new idea. How “Blink” Changes the Vision of the World
At the same time, Gladwell (2007) argues that, when applied to the areas such as business and economy, the blink may save the world due to the opportunities that it provides.
The author explains that the blink may lead to significant positive outcomes when used along with other tools and with due caution. At the same time, the author admits that immediate impressions may be misleading and even cause major social and political problems.įor instance, Gladwell (2007) addresses the case of Harding, “one of the worst presidents in American history,” who was also promoted by the person under the impression of his perfection (p. As Gladwell (2007) explains, speed dating is one of the most obvious examples of the “blink” since it implies people making instant choices that will define their further personal life. The idea of the instant judgment as the basis for people’s decisions has proven to be correct over time (Weetman 2016).
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